What Do We Do?

Every year we test the latest and greatest toys, games and other products available in the UK market place to find out the best from each sector. Using a panel of children of all ages, we are able to award companies and brands with our coveted Loved by Children award based on REAL feedback directly from the target market. And we also have lots of fun in the process!

Who Has Won an Award?

We have awarded 100's of internationally recognised brands, as well as many home-grown companies in the UK. Including (but not limited to): Vtech, Little Tikes, Chicco, Kurio, Lego, KiddiMoto, DK Books and CuddleDry. To see the results from the 2015 Loved by Children Awards click here.

Our Awards

The awards celebrate all things that are truly Lovedbychildren. A panel of children will test each and every entry to the max, to award the best entries with a prestigious Gold, Silver or Bronze Lovedbychildren award. When you see a Lovedbychildren logo you can trust that it truly is Loved by children.

We know that there are so many products available in the current market that it can be difficult to find the right present, toy or product for your little one. We will be searching for all of the very best things for your children.

Our awards are now open for submission into the Loved by Children Awards 2016. 

Why Not Join Our Testing Panel?

We're always looking for children and their parents to help us find the best toys, games and other products in today's often over-crowded market place. If you'd like to register your interest in becoming a part of our testing panel, click here!

Enter Your Product the LBC Awards 2022!

If you have a product that you'd like to enter into this year's Loved by Children Awards, we'd love to hear from you! It Costs £250 per entry and allows you to enter up to three categories.