About Loved by Children



This year we are thrilled to announce that our Lovedbychildren awards will once again be sponsored by The Entertainer. Our testing day will take place LBP HQ with over 25 children and parents who will select this years winners. We look forward to sharing with you lots of wonderful coverage and excitement as we search for the toys that are truly Lovedbychildren.

The Loved by children Awards honours those fantastic products/brands that bring something unique to the playtime market. The support over the last five years has been phenomenal and we have enjoyed finding those brands and products that are truly Loved by children. 



Imagine Having Children Shout About Your Brand?


As well as our coveted LBC Awards which occur every year, why not enter your brand or product into the LBC Tried and Tested™ program which happens all year round?

Our Tried and Tested™ awards are awarded to brands and products who fit the bill in terms of reliability, innovation and value for money. Enter today and give you brand or product the boost it needs.  


Find Out How Bespoke Activity Can Give You a Boost!


Lovedbychildren has developed a scheme to recognise excellence within a range of products, days out, schemes and other services that children might love.

Our Recommended Provider endorsement is given to companies for a service or product that is highly rated by us and meets the standards set by the research we undertake. Recipients benefit from feedback on how they have performed.


"It’s fantastic to get products put through their paces by our target audience, the kids of the UK. The results speak for themselvesMichelle Lilley (Little Tikes)