Playtime

The following age categories apply to each category, 0- 1 yrs+, 1-3 yrs, 3- 6yrs.

Best Doll
Best Soft Toy
Best Collectible
Best Activity Toy
Best Interactive Toy
Best Building Toy
Best STEM Toy
Best Role Play Toy
Best Fidget Toy
Best Board game
Best Puzzle
Best Outdoor Toy
Best Sports Toy
Best Electronic Toy
Best Wooden Toy
Best Play Kitchen
Best Play set
Best Ride On
Best Musical Toy
Best Sports Toy
Best Playhouse/Wigwam
Best Toy Design
Best Eco Toy
Best Family Game

Creative

Best Art or Creative Activity
Best Children’s Book
Best Picture Book
Best Children’s Story – Preschool
Best Children’s Story 3-5 years
Best Educational App

Feeding

Best Snack
Best Children’s Meal
Best Dessert
Best Food Range
Best Drink
Best Organic Snack
Best Organic Drink
Best Organic Food Range
Best Cup
Best Feeding Set
Best Portable Feeding Product
Best Training/Transition Cup
Best Innovative Feeding Product

Bathtime

Best Bath Toy
Best Bath Activity Toy
Best Bath time Product
Best Children’s Shampoo
Best Skincare Product
Best Toilet Training Product
Best Toothbrush
Best Innovative Bath time Product
Best Organic Bath time Product

Sleep
Best Bedding
Best Bed
Best Mattress
Best Sleep Aid
Best Innovative Sleep Product
Best Bedroom Accessory

Travel

Best Travel Toy
Best Pushchair
Best Buggy Toy
Best Toy Invention
Best Multi-stage Car Seat.
Best Forward Facing Car Seat
Best Travel Invention
Best Swimming Product
Best Swimming Aid

Clothes & Outdoor Wear

Best Toddler Fashion Brand
Best Junior Fashion Brand
Best Children’s Footwear Brand
Best School Shoes
Best Schoolwear Brand
Best Waterproof Clothing

Technology

Best Children’s App
Best Children’s Headphones
Best Smart Device
Best Tablet
Best Tech Accessory
Best Innovative Tech Product for Children

Experiences & Services

Best Children’s Subscription
Best Holiday Club
Best Family Attraction
Best Birthday Experience
Best Online Learning Platform

Special Awards 

Best Innovative Toy 2026
Best Innovative Product 2026
Best New Product to Market 2026
Best Children’s Brand
Best Toy Series 2026
Best Collectible Toy 2026
Best Children’s Gift
Best Children’s Remedy
Best Children’s Class