About Loved by Children



Lovedbychildren is 5 years old this coming year and has enjoyed it’s own independent success over the last 4 years. We carefully select the parents and children we work with allowing them to lead the way with the Lovedbychildren awards as they reflect what children really love.

We are excited about the launch of Loved by Children Tried & Tested™ and aim to make parents and children’s lives easier when it comes to choosing and purchasing products.

The Loved by children Awards honours those fantastic products/brands that bring something unique to the parenting market. The support over the last five years has been phenomenal and we have enjoyed finding those brands and products that are truly Loved by children. 

This year we are pleased to announce the launch of a new Lovedbychildren award. With our tried and tested, brands have the option to apply for this alongside a Loved by children award.

Imagine Having Children Shout About Your Brand?


As well as our coveted LBC Awards which occur every year, why not enter your brand or product into the LBC Tried and Tested™ program which happens all year round?

Our Tried and Tested™ awards are awarded to brands and products who fit the bill in terms of reliability, innovation and value for money. Enter today and give you brand or product the boost it needs.  


Find Out How Bespoke Activity Can Give You a Boost!


Lovedbychildren has developed a scheme to recognise excellence within a range of products, days out, schemes and other services that children might love.

Our Recommended Provider endorsement is given to companies for a service or product that is highly rated by us and meets the standards set by the research we undertake. Recipients benefit from feedback on how they have performed.


"It’s fantastic to get products put through their paces by our target audience, the kids of the UK. The results speak for themselvesMichelle Lilley (Little Tikes)